Commerce & growth
Paid Traffic Leak Audit
Trace paid traffic from audience selection through the landing task and business follow-up. Identify mismatched promises, lost submissions and misleading conversion signals, then record a specific correction with evidence required to verify it.
Find where the paid journey stops producing useful outcomes
An advertising report can look healthy while customers encounter the wrong offer, a broken form or an unowned enquiry. This audit follows the same intended action across the ad, destination, measurement and receiving team. It helps marketing, product and operations agree which failure to correct first.
Inside the resource
Define the outcome and inspect the promise
Choose a campaign, audience and intended business action. Check targeting, exclusions and the relationship between the ad promise, selected offer and landing page.
Test the task and its measurement
Complete the destination task across devices and failure paths. Reconcile conversion events with authoritative submissions, payment or booking records, then follow the result into operations.
Verify and assign the correction
Use the five-point verification checklist to retain meaningful evidence. Record the observed leak, its consequence, delivery owner and acceptance check before changing the journey.
A few practical details
Does the audit recommend a universal conversion-rate target?
No. It asks the team to define the intended outcome, eligible audience and observation window, then investigate the actual task and measurement before interpreting performance.
Can it be used for lead generation?
Yes. Follow a submitted enquiry into the receiving system, check duplicates and missing records, and verify ownership and follow-up rather than stopping at the form confirmation.
Should spend be increased after fixing a leak?
The audit does not prescribe spend changes. Verify the corrected task and measurement, then assess business outcomes and operating capacity before making the campaign decision.
Need practical guidance for your next decision?
Turn a useful framework into a practical next step for your team.
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